The amount of space separating your page’s elements says a lot about their relationship with one another, and it is a design principle that cannot be overlooked.

In the event that your headline should wrap to the next line, be aware that the optimal line-height for Headings is less than what it is for Body text.

Considerably larger text with ample spacing between its child paragraph signifies a change in subject matter, whereas smaller headlines much closer to paragraphs imply that the content is related.

Ensure that your headlines meet readers’ expectations.

Make sure your Heading text isn’t overpowered by too thick a font weight in the Body.

Attention should always go to the Heading before the Body.

The average font size for Heading text is somewhere around 36px-or, better still, around 2.25em (we're going to get to this).

Therefore, it is critical to grab their attention and urge further reading by ensuring that the typography of your headlines is remarkable. Adjust accordingly based on your chosen typeface.įor better or worse, most readers will likely skim through your page’s Headings without even bothering with the main text.

The optimal line-height of paragraph text is between 1.25–1.5× the font-size.

In many sans-serif fonts the capital “I” and lowercase “l” letters look exactly the same, which can create unnecessary confusion. Fonts like Didot work nicely for jumbo headlines or for large format printing, but its high contrast between thick and thin stroke lines make for difficult reading at small sizes on websites.

Choose low-contrast fonts over high ones.

The nature of fluid layouts can create unpredictable gaps of spacing between words.

Justified text works great for newspapers, not web pages.

Instead, set the left and right margin of the text’s container to auto to achieve a more desirable effect.

Avoid center-aligning your text, as the uneven edges on both sides will make for an unappealing sight.

The most common font size for Body text is 16px-or, better yet, 1em (more on this later).

Your goal is to create text that flows naturally across large paragraphs, inspiring a healthy rhythm for long stretches of reading. Your first order of business is to nail down your site’s main Body text, since this is what your visitors will spend most of their time reading. Proper distinction between your Headings, Subheadings and Body text, a variety of font weights and styles, and having enough white space between blocks of text are all factors that promote an effortless reading experience.

The most important objective of good web typography is to create a hierarchy of content that visually flows from one element to the next. By adhering to some reliable guidelines and principles, your web typography will convey the information users crave in a manner that is easily readable and thoughtfully designed.

Web designers have their… fonts? As Oliver Richenstein has now famously written: “95% of the information on the web is written language.” After all the careful consideration you’ve given to your site’s custom graphics, icons, pretty menus, and clean interfaces-it would be a sin to then gloss over the vital component of web typography.ĭon’t worry-you don’t need to be a master designer in order to craft sleek and effective text. Web Typography Best Practices for a Modern WebsiteĪ guide to responsive web typography covering all the best practices & font styling size rules to ensure your site’s content is readable & a joy to behold. 5 Best Backlink Checkers for Analyzing Your Link Profile.Questions to Ask When Hiring a SEO Company.Tips for Working With Your Web Designer.

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